Denim Day 2013

Event Date: 
April 28, 2013


Denim Day is an internationally recognized campaign meant to raise awareness and urge everyone to take a public stand against sexual violence. Community members, elected officials, businesses and students across New Jersey will be participating in Denim Day.

History of Denim Day

In 1997, the Italian Supreme Court overturned a rape conviction. The Chief Judge argued that “because the victim wore very, very tight jeans, she had to help [the perpetrator] remove them, and by removing the jeans it was no longer rape but consensual sex”. Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work.

This call to action motivated states such as California and New Jersey to do the same, which began as the Peace Over Violence Campaign in 1998. In 2009, the New Jersey legislature passed a joint
resolution making April 28th the official Denim Day in NJ.

Wearing jeans on Denim Day has become an international symbol of support for sexual violence
survivors and the movement to end sexual violence. 

Annually, Denim Day is celebrated to empower and support survivors who refuse to let perpetrators take control.  NJCASA urges everyone to take a stand against sexual violence by participating in Denim Day!


How to Participate

During the month of April, NJCASA is organizing Denim Day & Dollar$ for Denim to raise awareness about sexual violence. By supporting and participating, you can help change the attitudes and behaviors of individuals who live in a world where violence still permeates our high schools, college campuses, and the community at large.

You can make a social statement with a fashion statement. Participate in Dollar$ for Denim by wearing jeans and a Denim Day Button on any day in April to show your support for survivors of sexual violence and to join the movement to end sexual violence.

  • Register your business or organization for Dollar$ for Denim with NJCASA at eshown@njcasa.
  • Request the number of buttons you need, awareness materials and participation forms for your business or organization
  • Collect $5 suggested donations from employees, clients, members, patrons, neighbors, family and friends
  • Distribute Denim Day buttons and awareness materials provided by NJCASA
  • Submit the donation and donation record form(s) to NJCASA

Business and organizations that register and participate in the Dollar$ for Denim campaign will be listed on NJCASA’s website throughout the month of April and will be recognized in our newsletter.

All proceeds will benefit NJCASA for its work in supporting survivors and the prevention of sexual violence.

For more information call us at 609.631.4450 or email Emily Shown at

Denim Day 2013 Participants

  • Alliance Center for Independence
  • Bonnie Brae Residential Treatment Facility for boys in Liberty Corner, NJ
  • Catholic Family & Community Services in Paterson
  • The Goddard School in Hamilton
  • Hope House, a division of Catholic Family and Community Service
  • Monmouth University, Counseling and Psychological Services
  • New Jersey Institute of Technology - departments of Residence Life and Center for Counseling & Psychological Services(C-CAPS)
  • NJCASA Board Member, Christine Ferro
  • Princeton Separations, Inc.
  • School Counselors at Montgomery High School
  • Stockton College, Counseling Services



Denim Day buttons are now available for purchase online! Visit our online store here to buy yours today